Marketers/advertisers generally focus their efforts on individuals responsible for making the purchase. In most cases, this is an efficient method but in other cases it can make for a totally useless marketing project.
Virgin Mobile took a more effective approach in marketing their cell phone service by focusing not on the people that would be making the actual purchase, however instead focusing on the influencers of individuals making the purchase. To make this campaign work, Virgin developed a viral site called Parental Enlightenment https://www.onlinebaduki.com Kit which uses lots of pointers (often fairy amusing ones) to persuade their moms and dads to buy a Virgin Mobile phone for them. By getting the teens Virgin has actually increased the effectiveness of their marketing campaign for 3 reasons:
1. The teens will continuously discuss the phone/service to their moms and dads up until they get it-- Virgin's project will continue to work long after the teen has actually left the computer system.
2. This method is exactly the type of thing that spreads out virally. As teens tell their good friends about it, it will increase tremendously in it's efficiency.
3. They have targeted the most likely decision maker instead of the individual responsible for the purchase.
Companies in other markets have take the same technique and accomplished incredible outcomes. Pfizer targeted men with erectile disfunction (a more PC term for impotence) rather than the medical professionals who would really prescribe the drug (Viagra) to treat it. You can take the same approach to market your product/service and gain tremendous rewards.